Our Dental Marketing Services

What We Do For Dentists

Simply put; we help dentist's make the money they dreamed about when they first enrolled in dental school.

We do this by building fee for service dental practices to a point that they're profitable and ultimately sellable for top notch prices. Note that we said; we build the practices. We don't require the dentist or their staff to spend any time on marketing and advertising. The busy dentist and their staff are only required to do what they know and love - dentistry.

We have the most comprehensive and effective practice growth system in the marketplace. This system utilizes both common and not so common strategies and tactics that have been tested and proven time and time again. In fact, you'll find that other

dental marketing

companies in the marketplace will use some of the same tactics that Avandant does...

It's the strategies behind the tactics that separate Avandant from our competition and really accelerate the growth of any given practice.

Here's what we mean by that - anybody can create a direct mail piece, have it designed and mail it out. We mean that, literally anybody can open up Microsoft Word or another application in their computer and create a direct mail piece, send it to one of the 10,000 graphic designers around and have a local printer produce it and mail it out. Chances are it will even make your phone ring a few times.

But here's an important distinction that needs to be made. There are two sides to marketing - strategic marketing and tactical marketing. Strategic marketing is what you say, how you say it and who you say it to. It's the actual message on the postcard or letter that you're sending out. Tactical marketing is simply the medium that carries the strategy. Tactical marketing could be anything - letter, postcard, yellow pages, radio, TV, billboards, etc. Everybody is familiar with those tactics and can purchase them if they so desire.

It's that which is said, or the strategy behind the tactic that makes a huge difference in RESULTS that the marketing piece will produce.

See, you can spend $5,000 on a direct mail effort and have it produce 10 new patients, or you can spend that same $5,000 on direct mail and have it produce 200 new patients. You can do that by having the right strategy. This is what we call marketing leverage, or getting a bigger bang for your buck. Read the case studies section of this website and you'll see real examples of this happening to dentists just like you.

Avandant is made up of dentistry experts and marketing professionals who have helped businesses in every imaginable industry grow their business. The result is the nation's most powerful

dental marketing

that works in the real world, and more importantly, is customized specifically to fit a dentists needs.

We have spent countless hours developing and testing marketing strategies for dentists and the work has paid off. We now have a system that generates more results than any dental marketing program in the marketplace...and we guarantee that. In addition, we have first class reporting mechanisms that make it easy for you to know exactly what your

dental marketing

dollars are producing.

We're not quite sure what our clients like the most; the results or the lack of time our program requires. As we said at the beginning of this section we do everything but answer your phone. You don't need to count on your staff to lick stamps and make sure the materials are going out.

The Strategies & Tactics

Following are the programs that we'll explore implementing into your practice. This is the next unique thing about Avandant's program. It's so comprehensive that it will bring value to dentist who just need 10-15 new patients per month, or those dentists who want as many as they can get. The more patients you need, the more strategies we'll implement. You'll find more specific information on each of these strategies in our Practice Growth Package that you can order on the FREE resources section of this site.

Here they are:

General Population Mailing

A dentist's target market is typically the closest 30,000 to 50,000 people to their practice. Our general population mailing strategically targets them and draws them into your practice.

Typical Results - 35-120 New Patients Per Month

New Mover Mailing

Every month hundreds, if not thousands, of people move into your market. The good news is, almost every single one of them needs a new dentist! Our new mover mailing will put you in front of them at the right time with the right message.

Typical Results - 10-15 New Patients Per Month

Proactive Referral, Retention and Reactivation Systems

This is the most underleveraged part of almost every dental practice in the country - yet one of the most powerful. Loyal patients of yours will be your best salespeople and bring you a lot of business over the years. Most inactive patients are not upset at you and they haven't found a new dentist - they're just busy. It's our job to strategically remind them in a way that will put them back on active patient status. Our program proactively increases referrals and reduces your amount of inactive patients with one effort.

Typical Results - 20-25 New Patients and Reactivated Patients Per Month

Staff Scripting For Increased Call To Patient Conversion

It's very common to see a practice that could have more patients than they need if their staff just said the right things on the phone. You can spend all the money in the world on marketing and get as many phone calls as the phone company can handle and if you're not saying what needs to be said on the phone you'll only end up with a few patients. Avandant not only has proven scripts but will also give you the most effective staff training programs in the market.

Typical Results - Have Seen As Much As A 100% Increase in Conversion

Customized Knockdown Strategies

If you have patients who you know work in an office building with a lot of co-workers or if they have a large amount of influence in the community it's worth some extra special treatment to get them talking about you. For example if a patient of yours has just had some sort of procedure done and you know they works in an environment to where she is visible or has influence, you can send her a nice follow up note with a gift basket telling her thanks and letting her know that it's okay to call if she has any questions at all. Believe us, if you do this to the right people you will have everybody in that office building astonished at your level of service. This will cost you $20 - $50 to do but will be well worth it. Avandant has several of these strategies put together for you to use and will help you implement them into your practice.

Results Vary Based On Your Level Of Participation

Innovations

If you're really looking to be aggressive in your marketplace and separate yourself from all other dentists, then we have the innovations to help you do just that. They're not easy to implement and they definitely require some commitment but the results are well worth it.