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The Strategies & Tactics
Following are the programs that we'll explore implementing into your practice. This is the next unique thing about Avandant's program. It's so comprehensive that it will bring value to dentist who just need 10-15 new patients per month, or those dentists who want as many as they can get. The more patients you need, the more strategies we'll implement. You'll find more specific information on each of these strategies in our Practice Growth Package that you can order on the FREE resources section of this site.
Here they are:
General Population Mailing
A dentist's target market is typically the closest 30,000 to 50,000 people to their practice. Our general population mailing strategically targets them and draws them into your practice.
Typical Results - 35-120 New Patients Per Month
New Mover Mailing
Every month hundreds, if not thousands, of people move into your market. The good news is, almost every single one of them needs a new dentist! Our new mover mailing will put you in front of them at the right time with the right message.
Typical Results - 10-15 New Patients Per Month
Proactive Referral, Retention and Reactivation Systems
This is the most underleveraged part of almost every dental practice in the country - yet one of the most powerful. Loyal patients of yours will be your best salespeople and bring you a lot of business over the years. Most inactive patients are not upset at you and they haven't found a new dentist - they're just busy. It's our job to strategically remind them in a way that will put them back on active patient status. Our program proactively increases referrals and reduces your amount of inactive patients with one effort.
Typical Results - 20-25 New Patients and Reactivated Patients Per Month
Staff Scripting For Increased Call To Patient Conversion
It's very common to see a practice that could have more patients than they need if their staff just said the right things on the phone. You can spend all the money in the world on marketing and get as many phone calls as the phone company can handle and if you're not saying what needs to be said on the phone you'll only end up with a few patients. Avandant not only has proven scripts but will also give you the most effective staff training programs in the market.
Typical Results - Have Seen As Much As A 100% Increase in Conversion
Customized Knockdown Strategies
If you have patients who you know work in an office building with a lot of co-workers or if they have a large amount of influence in the community it's worth some extra special treatment to get them talking about you. For example if a patient of yours has just had some sort of procedure done and you know they works in an environment to where she is visible or has influence, you can send her a nice follow up note with a gift basket telling her thanks and letting her know that it's okay to call if she has any questions at all. Believe us, if you do this to the right people you will have everybody in that office building astonished at your level of service. This will cost you $20 - $50 to do but will be well worth it. Avandant has several of these strategies put together for you to use and will help you implement them into your practice.
Results Vary Based On Your Level Of Participation
Innovations
If you're really looking to be aggressive in your marketplace and separate yourself from all other dentists, then we have the innovations to help you do just that. They're not easy to implement and they definitely require some commitment but the results are well worth it.
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