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What We Do For Dentists
Simply put; we help dentist's make the money they dreamed about when they first enrolled in dental school.
We do this by building fee for service dental practices to a point that they're profitable and ultimately sellable for top notch prices. Note that we said; we build the practices. We don't require the dentist or their staff to spend any time on marketing and advertising. The busy dentist and their staff are only required to do what they know and love - dentistry.
We have the most comprehensive and effective practice growth system in the marketplace. This system utilizes both common and not so common strategies and tactics that have been tested and proven time and time again. In fact, you'll find that other dental marketing companies in the marketplace will use some of the same tactics that Avandant does…
It's the strategies behind the tactics that separate Avandant from our competition and really accelerate the growth of any given practice.
Here's what we mean by that - anybody can create a direct mail piece, have it designed and mail it out. We mean that, literally anybody can open up Microsoft Word or another application in their computer and create a direct mail piece, send it to one of the 10,000 graphic designers around and have a local printer produce it and mail it out. Chances are it will even make your phone ring a few times.
But here's an important distinction that needs to be made. There are two sides to marketing - strategic marketing and tactical marketing. Strategic marketing is what you say, how you say it and who you say it to. It's the actual message on the postcard or letter that you're sending out. Tactical marketing is simply the medium that carries the strategy. Tactical marketing could be anything - letter, postcard, yellow pages, radio, TV, billboards, etc. Everybody is familiar with those tactics and can purchase them if they so desire.
It's that which is said, or the strategy behind the tactic that makes a huge difference in RESULTS that the marketing piece will produce.
See, you can spend $5,000 on a direct mail effort and have it produce 10 new patients, or you can spend that same $5,000 on direct mail and have it produce 200 new patients. You can do that by having the right strategy. This is what we call marketing leverage, or getting a bigger bang for your buck. Read the case studies section of this website and you'll see real examples of this happening to dentists just like you.
Avandant is made up of dentistry experts and marketing professionals who have helped businesses in every imaginable industry grow their business. The result is the nation's most powerful marketing that works in the real world, and more importantly, is customized specifically to fit a dentists needs.
We have spent countless hours developing and testing marketing strategies for dentists and the work has paid off. We now have a system that generates more results than any dental marketing program in the marketplace…and we guarantee that. In addition, we have first class reporting mechanisms that make it easy for you to know exactly what your marketing dollars are producing.
We're not quite sure what our clients like the most; the results or the lack of time our program requires. As we said at the beginning of this section we do everything but answer your phone. You don't need to count on your staff to lick stamps and make sure the materials are going out.
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